> For the complete documentation index, see [llms.txt](https://4revs.gitbook.io/handbook/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://4revs.gitbook.io/handbook/chapters/bold-business/value-compass.md).

# Value compass

Three values from the 4Revs framework are vital to supporting Bold Businesses and Fearless Leaders:<br>

<figure><img src="https://1488734731-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FlRP52EARwdi8Xc1AOrn0%2Fuploads%2FUZTrvonN6EpeClUsLbkV%2FHandbook_4Longterm%2B.jpg?alt=media&amp;token=5952b714-32b5-4d24-9801-31f4c9818616" alt="" width="375"><figcaption></figcaption></figure>

LONG-TERMISM: Innovations which illustrate long term thinking. Such solutions are visionary, or aim to shape the future and next generations; put long term gains over immediate profits; favor economic degrowth;

<figure><img src="https://1488734731-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FlRP52EARwdi8Xc1AOrn0%2Fuploads%2FlP64jCPBNFmNA3QycRoa%2FHandbook_6Realworldimpact%2B.jpg?alt=media&amp;token=c044feb4-ea2f-496d-b318-fa962192e49c" alt="" width="375"><figcaption></figcaption></figure>

REAL WORLD IMPACT: Innovations with an explicit focus to make a meaningful and or measurable impact.

<figure><img src="https://1488734731-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FlRP52EARwdi8Xc1AOrn0%2Fuploads%2FEuNrF66PfSFEcvmDHViD%2FHandbook_9Fearlessleadership(web).jpg?alt=media&amp;token=cf854a5e-8f88-487a-acec-b8d7b8306029" alt="" width="375"><figcaption></figcaption></figure>

FEARLESS LEADERSHIP: Innovations which strive for a new normal in doing business by walking the unknown: radically reduce emissions, divest from fossil fuels, stand up against climate neutrality and towards zero emissions, advocate with shareholders.&#x20;

Roman Krznaric, the author of [The Good Ancestor](https://www.romankrznaric.com/good-ancestor), emphasizes that our descendants own the future, and the decisions and actions we make now will tremendously impact generations to come. In the context of business leadership, long-termism involves taking a broader view that encompasses social, environmental, and ethical considerations in addition to financial goals.&#x20;

In the context of Japan, there is a profound connection between the philosophy of Zen and the concept of long-termism. The key principles of Japanese Zen Buddhism—the rejection of the ego, the acknowledgment of universal interconnectedness, and the identification of attachment as a source of suffering—provide insights into a philosophy already held by Japanese society that encourages a holistic and forward-thinking perspective on existence.

Business leaders who embrace Zen or long-termism would aim to create sustainable and resilient organizations that contribute positively to society and the planet over the long term. In what ways can your business contribute to the well-being of future generations?