> For the complete documentation index, see [llms.txt](https://4revs.gitbook.io/handbook/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://4revs.gitbook.io/handbook/chapters/materials-reimagined/where-do-i-start.md).

# Where do I start?

You may have heard the phrase: “We need to save the planet.” Personally, I don't think we need to save the planet. This planet is resilient, and will live with or without us. But rather than positioning ourselves as planetary saviors, I propose a different role for us – that of super-students. No matter if you are at the start of your career or if you are a business leader, to re-envision materials we need to study them thoroughly. The following guidelines can help you to have success in your circular transitional projects: 

## PERSONAL REFLECTION

i. Study the problem to begin to leave behind the linear paradigm: take, make, waste.

Understand the environmental and social issues associated with the linear "take, make, waste" model. Educate yourself on the impacts of resource depletion and waste generation. Acknowledge that this model is unsustainable and needs to be replaced by a circular approach that prioritizes resource efficiency and sustainability in a systemic point of view.

ii. What would a circular strategy look like, in your company?

Define clear goals and objectives for your circular initiatives. Consider what you want to achieve, such as reducing waste, conserving resources, and creating economic value from waste streams, or (ideally) all of them. Setting specific targets will help guide your efforts.  If you already have one, what are its main objectives?

iii. Accept radical changes in business models and in processes. 

Embrace the need for transformative change at all levels of operations. This may involve reimagining product design, manufacturing processes, supply chains, and revenue models. Be open to disruptive innovations that challenge conventional business practices.

To start, pick a material that is at the core of your company product offering and think about ways to improve its life cycle:

• Is it a virgin material?

• How much energy is required for extraction and processing?

• Is the material readily available in the short and long term?

• Does the extraction and processing of the material pose risks to workers?

• Is the extraction and processing of the material linked to human rights violations?

• Could the material be sourced locally? 

• Could recycled or secondary raw materials be used in the end product instead of this material?

• Is the material recyclable, and under what conditions?

• Can the material serve as an input for another supply chain?

• How can it be upcycled after its first, second, and third life?<br>

iv. Align actions, strategies, hierarchy, and stakeholders&#x20;

Ensure that everyone in your organization understands and supports the circular strategy. Align actions and decision-making with circular principles at all levels of the organization. Collaborate with stakeholders, including suppliers, partners, and customers, to build a circular ecosystem.

v. Encourage the broader shift towards responsible consumption and sustainable production&#x20;

It takes everyone to achieve societal change, in both business and society. On your part, encourage mindful and eco-conscious choices in both personal and business practices. Promote the idea that products and materials should have a second life instead of being discarded after use.

## PRACTICAL ACTIONS&#x20;

Now, begin your CIRCULAR JOURNEY!

1. &#x20;Start from your house:&#x20;

Begin your journey toward circularity by implementing sustainable practices in your immediate surroundings. This includes reducing waste, reusing items, and recycling efficiently at home. Lead by example to demonstrate the feasibility of circular living.&#x20;

Idea: During a month, weigh the amount of organic (or burnable waste), and recyclables and try to reduce by 50% the amount of waste generated. After this experiment, spread the word and tell your family, friends and colleagues about what you accomplished.&#x20;

2. Apply a circular economy principle in your office.&#x20;

Idea: On the next birthday in your office, instead of buying disposable flatware, propose to your colleges that everyone brings reusable plates and silverware to reduce waste.

3. Map the life cycle of a product that you love and use often.&#x20;

Idea: Assess a product which you really like. Research how its core materials were sourced? At the end of its life cycle, who is responsible for the parts? Could it be manufactured from other, more sustainable materials?

4. Follow and talk about circularity.&#x20;

Idea: If you use social media, look for the hashtag #CircularEconomy, #ZeroWaste and follow at least 5 accounts which you like!&#x20;

Idea 2: Invite people to have coffee or tea together and share where you are on your circular journey. In this way, you will inspire colleagues, friends, family, and eventually your community to adopt circular economy principles. Lead by example, and encourage others to join the circular movement.&#x20;

## CONCLUSION&#x20;

By following these steps, you can initiate and sustain your journey toward circularity in a practical and impactful manner. Starting with small, everyday changes and continually expanding your knowledge and efforts, you can contribute to a more sustainable and circular world.